How to optimize direct mail

I have always been a fan of direct mail… well, a fan when it’s correctly & effectively. Just read a great article on how its used smarter and harder when optimized. Targeting a direct mail campaign to RIGHT recipient, and completely optimizing the campaign inside and out, will always deliver outstanding results. I see all too many postcards hit my mailbox that are simply a waste of paper.

How to optimize? First the list, make sure its going to the right people, that those people are in-deed at those addresses. Once you get actually eyes, and ones that are interested in your message, make sure the message does not get lost. read on…

Article: 1to1 Media, How to Optimize Direct Mail