05/24/10 by christian | Featured, Marketing | 1 Comment »
I am a big fan of this Pandora radio. I recently upgraded to the full version because I listen to it all day long - on my work PC, on my Mac in the home office, and even on my Blackberry. Pandora does music right- they play only songs I like.
Pandora goes beyond just playing songs that I have told it please me ears, they suggest new artists and tunes that I may like according to the ones it knows I already enjoy. Pandora measures each song on an algorithm that pre-determines if I am likely to “like” it or not. They have made the process easy, a simple thumbs up or down will give it the personalized data it needs to continue the process.
Pandora does what every good marketer should do – know what each individual client needs or wants and deliver it easily and effectively. Better yet, give it to them before they have to ask.
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09/28/09 by christian | Marketing | 1 Comment »
Say that again?
Business to business marketers: e-marketing through pay-per-click and SEO may be a cost-effective tool to finding new business, but what if that new business does not yet know it needs your product or service? Try Direct to Prospect.
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08/31/09 by christian | Blog, Marketing | 2 Comments »
Its an interesting argument: Would you take a cell plan that sent you ads if it the plan was free or deeply discounted?
I recently read this article in PC Magazine: Cheaper Cell Service — For the Price of Eyeballs
Just like traditional marketing practices in print media where newspapers and magazines can afford to sell copies inexpensively, the same manner is expected to happen in the telco industry space once it does digital marketing — the modern advertising technique via the Internet and mobile phone devices. (taken from PC Magazine)
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08/20/09 by christian | Marketing, Printing | No Comments »
That’s the rumor – we are about to see the first video in a printed publication.
I just came across an article written on cnet.com about CBS and Pepsi teaming up to put a video advertisement in Entertainment Weekly Magazine. Yes, the Print edition.
Really? Is this possible?
Apparently so, since the issue will hit subscribers mailboxes on September 18th in New York and LA.
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