Create a Customer Service Campaign

New marketing opportunity: Contact current or new customers and lead them to great customer service. If you are a business that prides itself in customer service and retention, then try creating a new campaign around it.

In many industries the number one complaint from customers is lack of or poor customer service. Using this fact may be a great way to build your reputation as well as your customer list.  Prove to new customers that you are different, and your customer service reps will be the best part of your relationship.

Think about this campaign hitting anyone who has had a lousy experience with customer service within the past few days.  It’s like kicking the competition while they are down.  Many future jobs are gained or lost on the quality of service received.

Start your Campaign with a clean, catchy, and appropriate postcard or other direct mailing. I recommend using print rather than email so as not to have the words “POSSIBLE SPAM” before your title. That just does not start off on the right foot. Additionally there is a personal factor that comes with the touch and feel of a piece of mail with your name on it.

When targeting personal feelings, emotions, or experiences utilize personalization in your campaign as well. Be sure to address the recipient with a personalized salutation such as “Susan, have you been disappointed by Customer Service recently?”

Important: Before starting a new Customer Service Marketing Campaign, be sure to have a quick meeting with your customer service reps! The last thing that you want is to have the ones answering the phones to be unaware of the importance of following up on a marketing opportunity with such risk and potential.

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Tags: Marketing