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The latest articles and posts on printedproof.com

Wicked Good Week: May 28

Anyone else feel like this week, or month even, just flew by? Its crazy that its almost June. At least the weather has been beautiful up here in New England.

A special “thanks” to the troops serving and have served us – you make this country great. Enjoy your Memorial Day weekend and check out these things I found this past week worth sharing. Please feel free to click on the retweet button and pass it on!

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What Marketers Can Learn from Pandora Radio

I am a big fan of this Pandora radio. I recently upgraded to the full version because I listen to it all day long - on my work PC, on my Mac in the home office, and even on my Blackberry. Pandora does music right- they play only songs I like.

Pandora goes beyond just playing songs that I have told it please me ears, they suggest new artists and tunes that I may like according to the ones it knows I already enjoy. Pandora measures each song on an algorithm that pre-determines if I am likely to “like” it or not. They have made the process easy, a simple thumbs up or down will give it the personalized data it needs to continue the process.

Pandora does what every good marketer should do – know what each individual client needs or wants and deliver it easily and effectively. Better yet, give it to them before they have to ask.
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Wicked Good Week: May 21

Wicked Good Week is back! WGW is a feature I launched back in 09 (don’t ask me why I stopped). The idea is to highlight anything I found worth sharing from the past week and wrap it up into one cute little blog post. Being a mix of Internet junkie and marketer I have a tendency to find cool stuff and a habit to share it.

There are no rules here. I will share anything and anyone I feel like. If you have something you found (or created) that made an impression on your week, please feel free to add it to the comments below. Going forward if you find something great next week, share it with me on twitter and I’ll include it in next week’s wrap-up.
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Idiots on the Field: A Lottery for Baseball Fans

There’s nothing more annoying than when an idiot runs on a field while you are enjoying a baseball game. The networks don’t show it , so its another commercial for television viewers. If you are lucky enough to see the game live, its funny for a minute. Then the guy (yes it’s always a guy) seems to easily evade the 30 overweight security guards trying to catch him. Every once and a while there will be a skinny fast guy that gets tacked by an ex-football player, but that’s rare. Most of the time its just watching the dummy give unless he happens to get tasered by a cop who’s packing some electricity. (As we saw this week in Philly)

I have a much better solution that’s a win for viewers, advertisers, charities, and a big win for one lucky fan.
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