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  • Sep28

    b2bSay that again?

    Business to business marketers: e-marketing through pay-per-click and SEO may be a cost-effective tool to finding new business, but what if that new business does not yet know it needs your product or service? Try Direct to Prospect.

    Direct to Prospect?

    Put your message directly into the hands of the prospect you are trying to reach. Yes [insert sigh], I am talking about direct mail. Direct mail is still the most effective way to get your message in front of the eyes that actually may use your product or service.

    If you are a business with a new product or service, your ideal customers may not necessarily be looking or searching for you just yet. In this case SEO or online ad campaigns such as Google AdWords will not help. Purchasing a list of highly targeted prospects and mailing them a postcard or brochure explaining exactly why you are going to help or save them money, that sure will.

    First, find the prospects. Who is your targeted market? Get your hands on that list. Second, put the creative together for a printed piece that is sure to catch the eye of the reader, and answer the question: How will this improve my business or save me money?

    I dare you, if you are just launching check out my Direct Marketing Challenge. I bet you Direct to Prospect puts a better ROI on your marketing efforts than any paid search campaign will.

  • Sep24

    American_Greetings-logoLooking for an easy way to send a birthday greeting? Check out a new service from American Greetings, free birthday e-cards. They have 1000’s of E-cards to choose from. Family, funny, animal, talking, animated, and more. Click on the link below and browse through all the cards available. Its really a great way to show someone you care.


    Free Birthday Ecards from American Greetings

  • Sep21

    photobook-coverI just finished creating a new kids photo album as a birthday present for my Mother. I cant wait for her to see this, she is going to absolutely love it. I wanted to find a gift other than the annual plant or cheesy present from the Christmas Tree shop. I wanted something more personal, something that she wont expect. She is the mother of two and the grandmother of three. A photobook containing all those “kids” is sure to make her (birth)day.

    I found a few online services that offer kids photo albums at the best prices, and offer the easiest online tools to create a photo book for mom.

    everyday-compact-green-tea-large
    Everday Compact – Green Tea from PhotoWorks.com
    This stylish little softcover book comes in several vibrant colors and features a thick, art paper cover with a window cut-out to see through to your favorite shot on the book’s first page. This book is approximately 7″ x 5 1/4″ – small enough to carry with you when you catch up with friends over coffee yet big enough that your full page photos will impress. Interior page options include user-selectable font styles and colors, layout selections from 1 to 12 photos (or text only) on each page, photo borders and a variety of page backgrounds for every occasion and to accentuate your photos.

    Price: $12.95 for 20 pages
    Additional Pages: $0.99
    Maximum Pages: 80

    kodak-classic-photobook
    Leather, Linen and Matte Cover Classic Personalized Photo Book 9×10 1/4″
    Our most popular and versatile Photo Book at the Gallery! With the largest range of exclusive page designs and personalized covers, the Classic Photo Book is a beautiful way to tell your story and preserve your memories. Add photos one by one or use our easy Autofill feature. Hardbound cover.

    Designs and Layouts
    Choose a page design that complements the theme of your Photo Book, whether it’s your wedding, baby’s first year, summer vacation, birthday or just a collection of your favorite shots.

    Show up to 9 photos on each page. Choose one of our 15 photo layouts, including full-page and collage style, and then add captions to give it a storybook feel!

    From $29.99 (for first 20 pages).
    Each add’l page 99¢.

    The Best Choice….

    hardbound-albums-left
    Photo Memory Book from Snapfish.com
    It’s easy to add your own photos and captions, and you’ll have a one-of-a-kind book to enjoy for years to come.

    Choose a leather or linen cover. Both feature a die-cut window on the front cover to showcase a favorite photo.

    Starting at: 19.99 (linen cover) with 20 pages

    I went with this photo book from Snapfish. The linen cover is a great professional touch. This Kids photo album from Snapfish was the best deal I found online. Additionally I received free shipping with a new promo: FREELABOR

    photobook-covermom-photobook

  • Sep18

    applesThis week went by fast! Coolness is in the air here in New England. Summer is over. Took the little guys apple picking. Love the fall.

    Here is a look at this weeks Wicked Good Week. If you want to go back to previous weeks, navigate yourself down to the categories and find “Wicked Good Week”. That’s where you will find my recommendations for great links, great twitter follows, and great deals. This week is brief, probably because the source of many of my good links comes from @bkmacdaddy who has been ill – get better my friend!

    I’d like to encourage you to comment below and get interactive. Please give me your thoughts on anything included and feel free to include your own. Lets share the best from the week together.

    Wicked Good Links

    Great links from the week. If you have something great from this past week, share it with us below. Please try to keep it related to design, printing, marketing, photography, or anything else creative.

    5 Things to do with a Really Big Hand is a funny take on a guy who built a huge mechanical hand. Last week I mentioned I was in a contest on BitRebels.com to become a new writer. Well, this is my potentially winning article. PLEASE check it out, ReTweet it and leave a comment about how its the best article you have ever read on a big metal appendage.

    5 Tips for Optimizing your Adwords Campaigns is a great read for ways to well, optimize your Google Adwords campaign. Thanks Jason.

    10 Awesome Design Magazines puts a bunch of the design sites I visit into one nice and neat little article. Thanks @Minervity

    Backup and Store your Photos with Phanfare This one makes me feel really bad. At the same time I was reviewing this new service, someone (forgive me for forgetting who) tweeted they just crashed and lost all their pictures. Needless to say I wrote this quickly and backed mine up… If you are the guy, please comment below!

    Twaitter OK, so give me your thoughts. To schedule tweets, to not to schedule tweets. I have heard great points from both sides on this one. Please comment yours. If you are pro-schedule check out this service. I “hear” its a good one.

    Wicked Good People

    Already following one of these people? Please comment below and tell us why you would recommend them. Let them know you care!

    kaileenelise @kaileenelise is an explorer of all things extraordinary, a student of life, artist, writer, yogini, and finally a blogger! This week was a milestone for her as she launched her new blog. This was something she was really passionate about doing. She already has more comments on her first post than I have on my entire website! I bet you did not know she was on a billboard in Vegas? (might be a good post for the new blog…) Her goal is to make everyday an extraordinary adventure. Why not be part of her adventure? She also comes highly recommended by a previous week’s WGW follow @designchicklet

    Lisa2 @LisaBarone… lets see, “outspoken” should do it. She may look all innocent in that picture, but be warned, this chick is witty, fast, and often humorous. I first came across Lisa after one of her followers RT’ed this blog post (thanks Lauren!). Dont let her location in NY fool you, this week I found out that Lisa is also a big (and apparently loud) Boston sports fan (i knew there was a different reason I liked her). In all the fun she seems to have, Lisa is Co-Founder and Brand officer at Outspoken Media. The company and the blog is definitely something to check out (often).

    pearsonified @pearsonified has one of the more clever twitter names in my opinion. Chris Pearson is a bit of a joker at times. However, its really just to hide his intelligence. In addition to his witty, twits Chris has a product on his shelf that stands out amongst the rest. He created the Thesis theme. I wont get into how its probably the best theme you could choose for Wordpress, but this guy has gots skills yo. (No need to look for Thesis in my footer, I did not read about its greatness until after I spent a month building this theme). Chris is a friendly follow and chats often. Check out his blog and learn more about Thesis.


    Wicked Good Deals

    Just some great deals, current promotions, and valid coupon codes to save you some money. If you have any of your own….please feel free to share them.

    PosterBrain.com: Free Shipping with the purchase of 2 posters, use coupon code: freeship (ends 9/30/09) Go to PosterBrain.com an order yours today!

    Free UV Coating at PrintPlace.com Coupon Code

    PrintRunner.com is having some September Deals:

    15% OFF Business Cards – Coupon Code: SEP15BC- Expires: 09/30/09 – Click here

    15% OFF Posters with Coupon Code: SEP15POS – Click here

    20% OFF Brochures – Coupon Code: SEP20BRO- Click here

    10% OFF Calendars with Coupon Code: SEP10CAL- Click here

    25% OFF Vinyl Banners with coupon code: VINBAN25- ends September 30, 2009-click here

    Want to be included in next week’s Wicked Good Week? Be sure to follow me on twitter and start the conversation.  Get to know me and send me your links and deals. Each week I review my twitter stream and post the best stuff.