10 Design Ideas for Green Print Marketing

Looking for a few tips to incorporate in your print marketing design to further your efforts in going green? Here is a list of ideas to use when designing and creating a new print product or campaign.

1. Utilize the color of the paper and limit ink coverage
2. Use soy inks, limit metallic or fluorescent inks
3. Use lighter paper stocks
4. Use recycled or FSC certified paper
5. When mailing, use most current list as not to produce waste
6. Target recipients rather than mass produce or mass mail
7. Adjust size to get the most amount of prints off one press sheet
8. Encourage your print be recycled by adding text and logo on the sheet
9. Print directly on packaging or surface rather than labels
10. Find printers that boast sustainability

Have others? Please add them to the comments below!

Tags: green printing, print sustainability